Small Business Era

Welcome to the Small Business Era

Describing Your Brand in One Word – Is it possible?

Here is an excellent article from UPS’s “Tips & Advice” blog by Eric Michaels…

December 2, 2014 · Leave a comment

Professional Headshots – Not Just for Actors and Politicians

According to Inna Kay of Inna Kay Photography, 80% of people searching for you will do so online first, before ever meeting you in person.

August 23, 2014 · Leave a comment

(PR) Business Press: In-house or Outsource?

For most small business owners, PR is thought of as out of reach or unimportant. The fact is PR for the small business is important and within reach.

June 4, 2014 · Leave a comment

5 Types of Videos Startups Need

Are you wondering what the latest social media trends are for marketers?

June 2, 2014 · Leave a comment

7 Social Media Trends for Marketers

7 Social Media Trends for Marketers Courtesy of SocialMediaExaminer.com Are you wondering what the latest social media trends are for marketers? Want to make sure you don’t miss out on … Continue reading

June 2, 2014 · Leave a comment

Mark Cuban’s 12 Rules for Startups

Mark Cuban’s 12 Rules for Startups Mark Cuban adds his own 12 rules in this Entrepreneur.com article. “Anyone who has started a business has his or her own rules and … Continue reading

June 2, 2014 · Leave a comment

A Winning Fitness Strategy for Busy Professionals

You are hyper-busy and struggle to pay attention to physical fitness, let alone read a lengthy article about staying fit. For you busy executives and business owners, here is a … Continue reading

May 13, 2014 · Leave a comment

Cooperative Marketing 101

What is Cooperative Marketing?  The textbook definition of Cooperative Marketing says that it is a marketing program which involves two or more participating companies, institutions or organizations.  It is a … Continue reading

April 30, 2014 · Leave a comment

Learn & Grow

The digital landscape changes quickly.  Small business owners in particular are hard pressed to find the time to keep up. Searching the net and social media landscape presented this interesting … Continue reading

April 30, 2014 · Leave a comment

SEO (Search Engine Optimization) Today

Google has consistently updated it’s algorithms. What was once the standard operating procedure will likely not work today.  In fact, some past practices can hurt your site’s ranking. This infographic … Continue reading

April 25, 2014 · Leave a comment

Recommended Books

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